We cover Meta’s latest internal comms blunder, TSA-compliant ranch dressing, and how going against the grain can produce positive publicity, even for the most beleaguered brands. Plus, why are people asking journalists to share articles in advance?

We cover public perception of corporations, the World Cup, and the decline of local journalism. Plus, are wire releases worth it?

Spry PR launches the sPRint, a free, weekly newsletter covering the latest and greatest news affecting the public relations, communications, and marketing world (and the world, generally). Subscribe now.

Virginia's construction industry is booming and more visible than ever. But growth without a communications strategy creates both opportunities and risks. For Richmond-area construction firms navigating workforce shortages, complex stakeholder relationships, and a surging development pipeline, PR is not a luxury: It's a competitive advantage.

Founder Stephanie Pryor breaks down the rebrand from LANC Marketing to Spry PR — a Richmond-based PR and communications agency. Learn what drove the change, how the transition worked, and what other agency owners should know before rebranding.

LANC Marketing, LLC unveils our new brand identity, Spry PR. The rebrand marks a significant milestone for the agency, which has built a strong reputation for enhancing brand visibility, credibility and momentum for our clients since we first logged on in 2023.

Spry PR (formerly LANC Marketing) is celebrating its third anniversary by reflecting on three years of growth, client wins, and the core values that have guided the company since its founding in 2023. Looking ahead, the team is focused on continued innovation and momentum, driven by their commitment to meaningful client partnerships and results.

Spry PR, a Richmond-based integrated communications agency with Central Pennsylvania roots, teamed up with Armstrong World Industries to celebrate manufacturing careers for women.

American manufacturing is thriving, but you wouldn’t know it from the way it’s perceived. Despite being the world’s second-largest manufacturing nation, the industry battles a persistent visibility gap that fuels labor shortages, outdated stereotypes, and missed opportunities. In this article, Stephanie Pryor of Spry PR explores how industrial leaders can shift perceptions, attract top talent, and drive growth by treating marketing not as a cost center, but as a strategic investment.

In this post, we address one of the most common misconceptions in all of marketing: What value do industry publications actually create for my business?

Disruption is inevitable—preparedness is necessary. Manufacturing leaders can’t predict the next crisis, but they can build brand equity, plan for the unexpected, and lead with confidence.

The U.S. has lost 75% of its journalists since 2000, and brands should not turn a blind eye. Local journalism is a civic good and a strategic communications asset. When local news disappears, companies lose vital channels for community engagement, brand trust, and long-term talent development.

As social media becomes America’s go-to news source, PR strategies must evolve. Think beyond traditional media: tap into niche influencers, pitch to podcasts, and diversify formats to include video and audio. Here's how to adapt.

Business Insider just cut 21% of its newsroom. As legacy media faces more disruption, PR teams will need to rethink what “influence” really means. Niche platforms, trusted individual journalists, and decentralized reporting are gaining ground. The takeaway? Build stronger relationships, craft more personalized stories, and stay flexible as the media landscape continues to shift.

Tired of constantly creating new content? Learn how to strategically repurpose existing material and save time. Discover how to identify valuable content, leverage different formats for a fresh feel, and tailor messages to specific audiences to maximize your content's lifespan.

The 2025 Industrial Marketing Summit revealed a clear message—AI, branding, and community engagement are key to staying competitive in manufacturing. As workforce shifts, AI adoption, and rebranding needs accelerate, now is the time to adapt. Discover actionable strategies to keep your company ahead in this rapidly evolving industry.

At the 2025 Industrial Marketing Summit, industry leaders made one thing clear: manufacturers that invest in branding, thought leadership, and digital engagement are the ones seeing long-term success. In this post, we explore key takeaways from the event—including why trust is your biggest marketing asset, how to overcome leadership resistance, and where AI fits into the industrial marketing landscape. If you’re struggling to scale your marketing efforts or don’t know where to start, this guide will help you take the first step.

When every dollar spent on PR counts, use these tips to find an agency payment structure that works for your startup.

You've crafted the perfect pitch and connected with a journalist—now what? Building strong media relationships doesn’t stop at the interview. In this post, we’ll share actionable tips on how to organize your media contacts, engage with them on social media, and maintain a lasting professional relationship. From follow-ups to thank-yous, these strategies will help you turn one-time interactions into long-term media connections.

In honor of Data Privacy Week 2024, we wrote about how marketers can push forward in a privacy-first world, despite the disappearance of third-party cookies and increasingly strict regulations on how consumer data is collected, stored, and used.