Product visuals shape 83% of purchase decisions, yet most manufacturing and B2B marketers still treat them as an afterthought. Mark Worger, founder and CEO of Martekch 3D, joins Stephanie to explain how AI-powered 3D visualization turns raw engineering files into sales-ready content at scale — and why human oversight and brand-specific style guides are the difference between differentiation and AI "sameness."

In this Agency Edit episode, Stephanie talks with Jill Vaughan about how she went from an unexpected layoff at the Virginia Lottery to founding her own award-winning PR agency, JLV Communications. They dig into the mindset shifts — abundance vs. scarcity, identity beyond your job title, and the power of relationships — that make or break the leap to going independent.

Taylor Swift and Travis Kelce's Madison Square Garden wedding nearly out-covered America's 250th birthday in the media. Was it PR genius or overexposure? Communications strategist Matt See joins Stephanie to break down the strategy behind the wedding, from ironclad NDAs to $26M in donations, and what it reveals about managing trust versus noise in any brand.

What happens to communications when there's no longer a shared narrative? Sociologist and consultant Stephanie Devitt joins host Stephanie Pryor to explore information pollution, media fragmentation, and what communicators can do to build trust in an increasingly noisy world.

From greenwashing to green hushing, sustainability communications is a minefield. Expert, author, speaker, and consultant, John Pabon, breaks down exactly how to move through it with honesty, strategy, and radical transparency.

In this episode, Stephanie sits down with Sophie Buonassisi, SVP of Marketing at GTMfund, to explore how AI is reshaping marketing teams and redefining the skills marketers need to stay competitive. From the shift from 'maker' to 'orchestrator' to the rise of systems thinking, this is a must-listen for anyone navigating the future of marketing.

A one-person marketing team at a 60+ year-old manufacturer proves that the biggest risk in B2B isn’t standing out—it’s being forgettable. Josh Rozman shares how he built leadership buy-in for a spokes-character (“Phil”), boosted engagement, and made complex industrial filtration feel human.

Companies are increasingly hiring for storytelling — but what does that actually mean for marketers and communicators? Stephanie Pryor and Sooraj Shah unpack why storytelling is becoming a senior, in-demand skill and how it drives alignment, brand trust, and real business impact.

In this episode of Good Marketing with Stephanie, Stephanie Pryor sits down with advertising legend Ellis Verdi to explore why brands must rebalance performance marketing with strong, truth-driven creative to rebuild brand saliency. They discuss why ideas still win, how AI should support—not replace—creativity, and what modern marketers are getting wrong about efficiency.

This episode of Good Marketing with Stephanie explores how freelancers and small business owners can traverse economic uncertainty, client budget shifts, and AI disruption after a challenging 2025. Stephanie Pryor shares practical lessons on resilience, clarity of vision, sustainable growth systems, and why strong financial strategy is essential for freelancers and agency owners heading into 2026.

LANC Marketing founder Stephanie Pryor is joined by Theresa Womble, VP of Investor Relations and Corporate Communications at Armstrong World Industries, to cover the campaign that led to LANC’s win at the PRSA Central PA Chapter’s Keystone Awards. In this discussion, they highlight the importance of gaining trust with internal stakeholders, knowing where to start in a communications campaign journey, and the importance of building relationships within a company.

Marketing is changing fast. In this episode, Stephanie and Smartacre CSO Lisa Zwikl unpack why strong brand foundations matter more than ever, how AI is reshaping search, and what marketers must prioritize to win in 2026.

In this episode, host Stephanie Pryor sits down with Patrick Schober as they dive into one of the most urgent topics in the industry today: the role of AI in marketing.

In this episode of Good Marketing with Stephanie, Stephanie sits down with Amy Steinmann, Principal of Halbrooke & Elm Strategic Communications, to unpack their biggest insights from the 2025 PRSA ICON conference.

Stephanie is joined by Emmy Ross, Director of Business Development and Marketing at Astro Metal Craft, to explore how manufacturers—and all businesses—can approach communications strategically, even during turbulent economic times.

Branding expert Paul Kiesche of Aviate Creative joins Stephanie to discuss the key components of impactful B2B branding and how it affects your customers, employees, and industry peers.

In this episode, host Stephanie Pryor and former LANC marketing & PR specialist Lindsay Griffin talk about balancing corporate branding and EGC to create trust with your audience.

If you haven't picked client gifts yet, we have you covered. In this episode of Good Marketing with Stephanie, she speaks with Diana Smedley, co-owner of ⁠Lancaster Gift Box⁠, about corporate gifting strategy and best practices.

It's officially Q4, so you know what that means: budget season. Aileen Wigotow, CPA, of Friday Financials, shares best practices and advice for budgeting.

What is really going on with Google? GMWS host Stephanie Pryor interviews Mordy Oberstein, Head of SEO Brand at Wix. In this episode, they talk all-things-Google, SEO, and holding yourself accountable.