A PR agency partner with in-house energy, since 2023.

Spry PR is an award-winning communications agency for brands in Virginia, the U.S., and beyond. Based in Richmond, VA, and founded by PR expert Stephanie Pryor, we connect companies with the media, leaders, and communities that shape their industries—and help them become influential voices in their own right.

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Our Services

How can we help?

Brand Awareness & Visibility

You're doing great work. The problem is, not enough of the right people know about it. We build the earned media, content, and social presence that puts your brand in front of customers, partners, and leaders in your industry and community, consistently.

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Brand Reputation & Resilience

Your reputation can be your greatest competitive advantage or biggest hindrance. We help your brand and its leaders become the most trusted voice in the room through thought leadership, media coverage, speaking opportunities, and proactive reputation management.

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Brand Credibility & Engagement

Credibility turns awareness into brand equity, and engagement turns preference into pipeline. We build the integrated campaigns, events, and partnerships that keep your audience connected and your brand moving forward.

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Get started with Spry PR

Who are our clients?

Icon of a construction crane next to buildings, representing construction or building development.

Building & Construction

Gear icon with an upward arrow and increasing bar graph, representing growth or progress.

Manufacturing

Icon of a computer monitor displaying a circuit board.

Technology, AI & SaaS

Retail & Ecommerce

Client Case Studies

See our PR work in action

Where our clients get featured

From the most influential mainstream media to niche trade publications that cover the issues your stakeholders care about, we’ve got you covered.

CNBC

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Inc.

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Wall Street Journal

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CNN

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Harvard Business Review

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IndustryWeek

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Industry Dive

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CNBC ✳︎ Inc. ✳︎ Wall Street Journal ✳︎ CNN ✳︎ Harvard Business Review ✳︎ IndustryWeek ✳︎ Industry Dive ✳︎

See Our Work

Stay ahead of everything happening in communications.

The comms landscape shifts fast. We connect the dots between industry trends, emerging stories, and what it all means for your brand. Subscribe for analysis and insights from the Spry PR team.

Read the Latest News & Articles from Spry PR

Blog | Learn with Spry
the sPRint: All Eyes on Resilience
the sPRint: All Eyes on Resilience

We cover the fallout for publishers who chased the data to their detriment. We also talk about resilience communications and Pizza Hut’s genius community engagement partnership with the Little Free Library. Plus, Spry PR does a Eurotrip?

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the sPRint: You Can See Everything… But Can You ‘PR’ Everything?
the sPRint: You Can See Everything… But Can You ‘PR’ Everything?

We react to the mind-bending trailer for “You Can See Everything” and share tips for better coverage reports. And, 25 years later, we remember 9/11 through the eyes of the PR professionals who were there.

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the sPRint: Hot Jimothy Summer
the sPRint: Hot Jimothy Summer

We talk about Neutrogena backlash and pay tribute to Dolly Parton. Plus, what is newsjacking and how does it work?

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the sPRint: We Have a Right to a Free Press, Right?
the sPRint: We Have a Right to a Free Press, Right?

We cover an escalation in the feud between ABC and the FCC, Bill Rasmussen’s ESPN legacy, and the right way to respond to falling for misinformation. Plus, can the emojis you use show your age?

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Watch or Listen to Good Marketing with Stephanie, Our Official Podcast

Good Marketing with Stephanie: An Official Spry PR Podcast
Let’s Get Visual: 3D, AI, and Product Visualization in Marketing
Let’s Get Visual: 3D, AI, and Product Visualization in Marketing

Product visuals shape 83% of purchase decisions, yet most manufacturing and B2B marketers still treat them as an afterthought. Mark Worger, founder and CEO of Martekch 3D, joins Stephanie to explain how AI-powered 3D visualization turns raw engineering files into sales-ready content at scale — and why human oversight and brand-specific style guides are the difference between differentiation and AI "sameness."

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Agency Edit: Taking the Leap into Business Ownership
Agency Edit: Taking the Leap into Business Ownership

In this Agency Edit episode, Stephanie talks with Jill Vaughan about how she went from an unexpected layoff at the Virginia Lottery to founding her own award-winning PR agency, JLV Communications. They dig into the mindset shifts — abundance vs. scarcity, identity beyond your job title, and the power of relationships — that make or break the leap to going independent.

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Taylor Swift’s Wedding: PR Success or Blunder?
Taylor Swift’s Wedding: PR Success or Blunder?

Taylor Swift and Travis Kelce's Madison Square Garden wedding nearly out-covered America's 250th birthday in the media. Was it PR genius or overexposure? Communications strategist Matt See joins Stephanie to break down the strategy behind the wedding, from ironclad NDAs to $26M in donations, and what it reveals about managing trust versus noise in any brand.

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Clearing the Air: Communications in the Age of Information Pollution
Clearing the Air: Communications in the Age of Information Pollution

What happens to communications when there's no longer a shared narrative? Sociologist and consultant Stephanie Devitt joins host Stephanie Pryor to explore information pollution, media fragmentation, and what communicators can do to build trust in an increasingly noisy world.

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Radical Transparency: Sustainability Communications in 2026
Radical Transparency: Sustainability Communications in 2026

From greenwashing to green hushing, sustainability communications is a minefield. Expert, author, speaker, and consultant, John Pabon, breaks down exactly how to move through it with honesty, strategy, and radical transparency.

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Marketing’s New Superpower? Systems Thinking.
Marketing’s New Superpower? Systems Thinking.

In this episode, Stephanie sits down with Sophie Buonassisi, SVP of Marketing at GTMfund, to explore how AI is reshaping marketing teams and redefining the skills marketers need to stay competitive. From the shift from 'maker' to 'orchestrator' to the rise of systems thinking, this is a must-listen for anyone navigating the future of marketing.

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What Clients Say About Spry PR

  • “We were able to form relationships with potential customers who liked what they heard or read in the articles that the Spry team secured. Spry put us in the right forums and the right discussions with the right people that turned into continued business for PTC.”

    Peacock Tariff Consulting | Supply Chain, Trade & Compliance

  • "Spry PR went above and beyond in providing us with a comprehensive set of tools and insights that have been crucial in shaping our PR strategy. Their approach was proactive and focused on long-term success, which is exactly what we needed."

    Mapp | AI & Technology

  • "Spry PR brings fresh eyes to a very large company that will help us see the trees through the forest. We can get so bogged down with putting out fires that we may not think about the overall strategy."

    Armstrong World Industries | Building & Construction

  • "One of the key lessons we learned was the importance of aligning our PR activities with our overall business goals, ensuring that every initiative is purposeful and contributes to our broader objectives."

    Mapp | AI & Technology

  • "Spry PR offered our clients detailed insights and recommendations, and even pulled in contact information for even more specialized crisis communications pros she was confident could provide the right level of support if things escalated any further. I was able to sleep a little more soundly knowing Stephanie had things covered."

    Poetica Marketing | Marketing & Design

  • "Spry PR's advice has been a game-changer, equipping us with the knowledge and confidence to execute a well-thought-out PR plan that is both effective and efficient."

    Mapp | AI & Technology

  • "The Spry PR team is the perfect extension of any business looking to drive growth with a true marketing partner. Our company is very grateful for Spry’s dedication in supporting our communication/branding/social strategy and being proactive with innovative ways to improve our organization. True white glove partnership on a daily basis."

    Boston SoftDesign | AI & Technology

  • “The visibility was hard-hitting and so much more than I could have ever thought. It took us from dabbling around the edges to doing bylines, podcasts and interviews that demonstrated our depth of knowledge. It wasn't just the quick hits in large national media; it was the in-depth articles that Spry PR was able to secure for us that really showed our differentiator in the market.”

    Peacock Tariff Consulting | Supply Chain, Trade & Compliance