A PR agency partner with in-house energy, since 2023.

Spry PR is an award-winning communications agency for brands in Virginia, the U.S., and beyond. Based in Richmond, VA, and founded by PR expert Stephanie Pryor, we connect companies with the media, leaders, and communities that shape their industries—and help them become influential voices in their own right.

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What brands hire us to do

Visibility, credibility and experience are how we get there. These are the results our clients hire us for.

Brand Visibility
Expand into new markets and grow your share of voice
How we do it

Breaking into a new region or vertical, or tired of watching competitors get the headlines? Earned media and AI search visibility put your name where buyers (and their AI tools) are looking.
Brand Credibility & Reputation
Elevate your profile in your industry
How we do it

Executive visibility and thought leadership that make your leaders the ones reporters call and event organizers book, with Issues & Risk Response to protect what you’ve built.
Brand Experience
Make your brand more discoverable and engaging
How we do it

PR and integrated marketing, plus events, partnerships and community work that give people a reason to find you and remember you.

Industries we serve

Who works with Spry PR?

B2B companies with real expertise and a story the right people haven’t heard yet, across the U.S. and beyond.

Building & Construction

Firms going after bigger projects, new markets or skilled talent. We help you earn trust before the RFP lands.

Manufacturing & Industrial

Manufacturers and suppliers with deep know-how and long sales cycles. We put your experts where buyers and reporters are looking.

Technology, AI & SaaS

Tech companies in crowded categories. We turn product news and executive expertise into coverage buyers, and AI tools, trust.

Retail & Ecommerce

Brands and platforms competing in a feed full of noise. We build the visibility and experiences that make people choose you.

Mission-driven? We also partner with nonprofits that want their work to reach further.

In the press

Where our clients get featured

From national headlines to the trade publications your buyers read every week.

The Wall Street JournalNational
CNBCNational
IndustryWeekTrade
CNNNational
ForbesNational
Harvard Business ReviewNational
Industry DiveTrade
Inc.National
Supply Chain BrainTrade
ParadeNational
Daily MailNational
Facilities DiveTrade
MSNNational
Energy+Environment LeaderTrade
This Is MoneyNational
Sales & Marketing ManagementTrade
Digital TransactionsTrade
Assembly MagazineTrade
The Philadelphia InquirerNational
TechIntelProTrade
Risk Management MagazineTrade
Modern RetailTrade
TechEdge AITrade
E-Commerce TimesTrade
Your brand next?Contact us →

Earned, not bought. Every name here is coverage our clients earned through Spry PR.

Insights

Fresh from Spry PR

All articles → All episodes →
Latest episode · Good Marketing with Stephanie

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Conversations on the challenges facing marketers and communicators today.

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Why Spry PR?

Our PR work in action

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Our award-winning projects

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What Clients Say About Spry PR

  • “We were able to form relationships with potential customers who liked what they heard or read in the articles that the Spry team secured. Spry put us in the right forums and the right discussions with the right people that turned into continued business for PTC.”

    Peacock Tariff Consulting | Supply Chain, Trade & Compliance

  • "Spry PR went above and beyond in providing us with a comprehensive set of tools and insights that have been crucial in shaping our PR strategy. Their approach was proactive and focused on long-term success, which is exactly what we needed."

    Mapp | AI & Technology

  • "Spry PR brings fresh eyes to a very large company that will help us see the trees through the forest. We can get so bogged down with putting out fires that we may not think about the overall strategy."

    Armstrong World Industries | Building & Construction

  • "One of the key lessons we learned was the importance of aligning our PR activities with our overall business goals, ensuring that every initiative is purposeful and contributes to our broader objectives."

    Mapp | AI & Technology

  • "Spry PR offered our clients detailed insights and recommendations, and even pulled in contact information for even more specialized crisis communications pros she was confident could provide the right level of support if things escalated any further. I was able to sleep a little more soundly knowing Stephanie had things covered."

    Poetica Marketing | Marketing & Design

  • "Spry PR's advice has been a game-changer, equipping us with the knowledge and confidence to execute a well-thought-out PR plan that is both effective and efficient."

    Mapp | AI & Technology

  • "The Spry PR team is the perfect extension of any business looking to drive growth with a true marketing partner. Our company is very grateful for Spry’s dedication in supporting our communication/branding/social strategy and being proactive with innovative ways to improve our organization. True white glove partnership on a daily basis."

    Boston SoftDesign | AI & Technology

  • “The visibility was hard-hitting and so much more than I could have ever thought. It took us from dabbling around the edges to doing bylines, podcasts and interviews that demonstrated our depth of knowledge. It wasn't just the quick hits in large national media; it was the in-depth articles that Spry PR was able to secure for us that really showed our differentiator in the market.”

    Peacock Tariff Consulting | Supply Chain, Trade & Compliance

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