Business resilience and brand reputation are inextricably linked.
How do you communicate the core values of your brand? How do you ensure that your executives are trusted faces within your company, industry and investor base? The answer is resilience communications—and your brand reputation hinges on it.
Resilience communications is the next generation of sustainability communications. Resilience narratives focus on the needs of various stakeholder groups—not just investors—and forego the heavy focus on environmental, social, and governance (ESG) metrics in favor of a communications program built on a corporation’s values, goals, and evolution.
While ESG reporting and investor relations are still a key piece of resilience communications, this next iteration goes beyond a company’s sustainability metrics and prioritizes its reputation. The factors that drive a company’s reputation include:
How it approaches innovation in its products, services, operations, and research & development
How it takes care of people (both within the organization and outside of it)
How it moves to make the world a better place through sustainability initiatives
How it hedges against both micro and macro risks facing the organization and all of its stakeholder groups, including cyberattacks and AI security threats, extreme weather and climate change, geopolitical conflicts, supply chain breakdowns, and financial crises.
Spry PR is a leading communications partner for resilience programs. Talk to us »
What is “resilience communications”?
“In business, the rearview mirror is always clearer than the windshield, but resilience is what keeps your eyes on the road ahead.”
— Warren Buffett
Proof That PR Works
A manufacturing corporation doing $1B+ in annual revenue engaged Spry PR to expand its corporate communications practice. We helped launch a company-wide thought leadership initiative, secured opportunities with the Wall Street Journal and Fast Company, created viral executive moments on social media, and built three strategic industry partnerships from the ground up.
How We Build Credibility
Reputation is the sum of everything your audience believes about you. We manage it proactively so that you're building authority on your own terms—not reacting to someone else's narrative.
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We position your leaders as the experts they already are through media commentary, contributed articles, LinkedIn content, and speaking opportunities that build a visible point of view in your industry.
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We identify, prepare, and submit your executives and your company for the recognition that builds third-party credibility. For example, a $1B+ manufacturing client Spry PR works with has secured industry speaking opportunities that put their leadership in front of hundreds of high-value decision makers per event.
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Earned coverage in credible publications does more for your reputation than any paid ad. We secure it consistently.
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When something goes wrong, how you respond defines your brand for years. We help you plan for it before it happens and manage it decisively when it does.
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We develop the relationships and campaigns that associate your brand with the causes, organizations, and conversations your stakeholders respect.