Our Story

Founded in 2023 by Stephanie Pryor, a PR expert with 15+ years of experience, Spry PR is an award-winning communications agency focused on visibility, credibility, and reputation. We make brands more discoverable, authoritative, and engaging for their stakeholders.

Before starting Spry, Stephanie had seen it too many times: Companies get stuck in a stale place where something isn’t connecting, either internally or externally (or both). They are reactive, so at best they miss out on opportunities, and at worst, they are unprepared for crises.

We audit and diagnose these issues, and we also provide solutions, helping our clients establish genuine connections with their stakeholder groups through a foundation of public relations, social media, and content. The results are strong brands with continuous momentum that can weather even the most tumultuous economic, reputational, political, or cultural storms, for one key reason: All of their stakeholders trust the brand, know where it stands, and where it’s going next.

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Our Core Values

  • We are dreamers and doers.

  • We are caring and compassionate.

  • We operate with integrity, honesty, and transparency.

  • We are proactive, solution-oriented, and optimistic.

  • We are collaborative and outcome-driven.

Meet the Spry PR Team

A smiling woman with shoulder-length brown hair, wearing a dark green top and a white floral necklace, sitting outdoors.

Our core team and our network of trusted, expert contractors come together to create a hands-on, high-effort experience for our clients.

When you’re working with us, we’re part of your team.

Stephanie Pryor

Founder & CEO
A smiling person with long, straight hair wearing a black shirt.

Samantha Syvret

Director of Content & Creative

Angela Sidlauskas

Public Relations Manager

2025 by the Numbers

Spry PR is a small (but mighty) agency with a select group of clients at a time. Here’s a snapshot of the results we delivered for our clients last year.

100+

Earned Media Opportunities

20k+

New Followers & Subscribers

15+

Events, Awards & Speaking Opps

$5M+

New Revenue Opportunities

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Don’t miss the latest from our podcast, Good Marketing with Stephanie.

Good Marketing with Stephanie explores and analyzes the macro and micro challenges facing marketers and communicators at all levels today.

Learn more

We are social butterflies! 🦋

Enjoy the latest posts from our Instagram account, @lanc_marketing.

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View fullsize And just like that, the 79th Annual Virginia PR Awards are a wrap! 🏆 LANC Marketing, LLC, was proud to sponsor the PRSA Richmond Chapter’s signature awards program along with some of the chapter’s top independent practitioners, includin
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View fullsize You don’t need to be a fan of Macbeth (or for our actors in the crowd, “The Scottish Play” 🎭), to pick up what LANC is putting down. We have exciting changes underway, and we cannot wait to bring you along for the ride. Follow us
View fullsize Spring symbolizes freshness and starting anew, and we’re feeling it this year at LANC. Something big is on the horizon. Our core values and sought-after services aren’t going anywhere, but something fresh and bold is about to complete i
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What Clients Say About Spry PR

  • "Spry PR went above and beyond in providing us with a comprehensive set of tools and insights that have been crucial in shaping our PR strategy. Their approach was proactive and focused on long-term success, which is exactly what we needed."

    Mapp | AI & Technology

  • "Spry PR brings fresh eyes to a very large company that will help us see the trees through the forest. We can get so bogged down with putting out fires that we may not think about the overall strategy."

    Armstrong World Industries | Building & Construction

  • "One of the key lessons we learned was the importance of aligning our PR activities with our overall business goals, ensuring that every initiative is purposeful and contributes to our broader objectives."

    Mapp | AI & Technology

  • “We were able to form relationships with potential customers who liked what they heard or read in the articles that the Spry team secured. Spry put us in the right forums and the right discussions with the right people that turned into continued business for PTC.”

    Peacock Tariff Consulting | Supply Chain, Trade & Compliance

  • "Spry PR's advice has been a game-changer, equipping us with the knowledge and confidence to execute a well-thought-out PR plan that is both effective and efficient."

    Mapp | AI & Technology

  • "Spry PR offered our clients detailed insights and recommendations, and even pulled in contact information for even more specialized crisis communications pros she was confident could provide the right level of support if things escalated any further. I was able to sleep a little more soundly knowing Stephanie had things covered."

    Poetica Marketing | Marketing & Design

  • "The Spry PR team is the perfect extension of any business looking to drive growth with a true marketing partner. Our company is very grateful for Spry’s dedication in supporting our communication/branding/social strategy and being proactive with innovative ways to improve our organization. True white glove partnership on a daily basis."

    Boston SoftDesign | AI & Technology

  • “The visibility was hard-hitting and so much more than I could have ever thought. It took us from dabbling around the edges to doing bylines, podcasts and interviews that demonstrated our depth of knowledge. It wasn't just the quick hits in large national media; it was the in-depth articles that Spry PR was able to secure for us that really showed our differentiator in the market.”

    Peacock Tariff Consulting | Supply Chain, Trade & Compliance