The Power of Visibility
Peacock Tariff Consulting Sprints to the Top of the US Market with Spry PR
Peacock Tariff Consulting (PTC) is an international trade, compliance, and supply chain advisory firm founded in Ontario, Canada, by Kyle Peacock, an expert in the field with 20+ years of experience advising major global operations, including Nestlé and Kuehne+Nagel.
During last year's global trade shakeup, Kyle wanted to expand into the American market and build his brand in the United States
That’s when he reached out to Spry PR for help.
The Problem
At the start of PTC's engagement with Spry in August 2025, Kyle and his company were virtually unknown in the US. Kyle had proven himself to be an expert in the field, but he was unable to speak on the field as an expert voice in trade during his corporate tenure. Suddenly, he found himself in a position to build his own brand as a startup founder and tariff expert at a time when global trade was being upended by volatile policies in the US.
His primary goal was to build a name for PTC in the US market and get in front of manufacturers and retailers who needed help navigating a complex global trade environment. After partnering with Spry PR, PTC started showing up in some of the most influential newsrooms in the world—including CNN, The Washington Post, Forbes, Bloomberg and Al Jazeera—as well as key trade publications that connected PTC directly to its target audience of manufacturers and supply chain leaders.
“We were able to form relationships with potential customers who liked what they heard or read in the articles that the Spry team secured,” said Peacock. “Spry put us in the right forums and the right discussions with the right people that turned into continued business for PTC.”
Kyle’s investment in a PR partnership also yielded significant visibility benefits online, with his team’s media hits consistently showing up in AI search results and ranking in top positions for high-intent keywords.
“We were able to form relationships with potential customers who liked what they heard or read in the articles that the Spry PR team secured. Spry put us in the right forums and the right discussions with the right people that turned into continued business for PTC.”
— Kyle Peacock, Founder & Principal at Peacock Tariff Consulting
The Process
The Spry team used its proven process to build PTC’s PR program. The process consists of four distinct phases that end in continuous learning, growth and strategic adjustments. As a collaborative and outcome-driven PR partner, Spry was deeply ingrained in the PTC team with regular touchpoints and fast responses to breaking news and trends.
“It felt like Stephanie was part of our team and not so much an external party, which was wonderful,” said Peacock. “Trade news was always dropping late on Fridays, and Stephanie made sure she was available after hours to react to the market. The way she went above and beyond was a huge differentiator and made Spry an invaluable partner for PTC.”
The Spry team used its knowledge of the market and media landscape to advise PTC on when, where and how to boost its visibility through media interviews, contributed content, executive commentary and social media.
“We joked about Stephanie being an unofficial trade expert because she was able to talk to us in our terms and indicate where it made the most sense to show up,” said Peacock. “For example, Spry got us into an article in The Arizona Republic about a copper plant there and tariffs on metals, which resulted in referrals for us. We wouldn’t have been able to do this on our own. People know us because of Spry’s work and say ‘you must really know to do ‘X’ or about ‘Y’—all based on the work of our PR firm.”
“It felt like Stephanie was part of our team and not so much an external party, which was wonderful. Trade news was always dropping late on Fridays, and Stephanie made sure she was available after hours to react to the market. The way she went above and beyond was a huge differentiator and made Spry an invaluable partner for PTC.”
— Kyle Peacock, Founder & Principal at Peacock Tariff ConsultingThe Results
The coverage that Spry earned for PTC consistently positioned the company as a clear, authoritative voice on tariffs, geopolitics, and business strategy, translating complex trade policy into real-world implications for businesses and consumers.
In the first six months of the engagement, Spry earned more than 200 organic media placements, generating an estimated 1.17 billion in media reach and $10.9 million in advertising value equivalency (AVE).
As a result, Kyle and Maria Pechurina, Director of International Trade at PTC, have had their perspectives and expert insights featured in some of the most influential news outlets in the world, including CNN, Forbes, The Washington Post, CNBC, Inc., Scripps News, Harvard Business School, Al Jazeera, Bloomberg and more.
1.17B
Media Reach
200+
Organic Placements
$10.9M
Advertising Value Equivalency (AVE)
30%
Organic Website Traffic Increase
4,850%
Backlinks Increase
“The visibility was hard-hitting and so much more than I could have ever thought,” said Peacock. “It took us from dabbling around the edges to doing bylines, podcasts and interviews that demonstrated our depth of knowledge. It wasn't just the quick hits in large national media; it was the in-depth articles that Spry was able to secure for us that really showed our differentiator in the market.”
The team has also appeared in key industry publications—including Law360, Money.com, Supply Chain Brain, the Simply Trade podcast, Supply & Demand Chain Executive, and Air Cargo Week—and has partnered with manufacturing influencer Jim Mayer for his Manufacturing Connector show. This visibility directly translated to new business for PTC.
Additionally, in the first six months of the engagement, the PTC website saw a 4,850% increase in backlinks, a 30% increase in organic site traffic and a 2,200% increase in domain authority, according to SEO tool Ubersuggest.
Together, these results reflect a strong foundation for continued growth, deeper industry influence, and expanded thought leadership opportunities for the client in the US.
“It wasn't just the quick hits in large national media; it was the in-depth articles that Spry was able to secure for us that really showed our differentiator in the market.”
— Kyle Peacock, Founder & Principal at Peacock Tariff ConsultingPeacock Tariff Consulting got great results because they took the leap into PR.
Don’t take your foot off the gas—start building your PR program with Spry PR today.