Your brand should be impossible to ignore.

Spry PR is a Richmond, VA, communications agency helping brands and local businesses get in front of the right people with public relations, social media, and content that gets you noticed.

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Where our clients get featured

From the most influential mainstream media to niche trade publications that cover the issues your stakeholders care about, we’ve got you covered.

CNBC

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Inc.

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Wall Street Journal

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CNN

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Harvard Business Review

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IndustryWeek

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Industry Dive

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CNBC ✳︎ Inc. ✳︎ Wall Street Journal ✳︎ CNN ✳︎ Harvard Business Review ✳︎ IndustryWeek ✳︎ Industry Dive ✳︎

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Who We Work With

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Building & Construction

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Manufacturing

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Technology, AI & SaaS

Retail & Ecommerce

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Client Case Studies

the sPRint

Stay ahead of what's changing in communications.

The comms landscape shifts fast. We connect the dots between industry trends, emerging stories, and what it all means for your brand. Subscribe for analysis and insights from the Spry PR team.

Subscribe to the sPRint, our free weekly newsletter:

Read the Latest News & Articles from Spry PR:

Blog | Learn with Spry
the sPRint: The ‘Office Pizza Party’ Strikes Back
the sPRint: The ‘Office Pizza Party’ Strikes Back
the sPRint: A Trillionaire-Sized PR Problem
the sPRint: A Trillionaire-Sized PR Problem
Spry PR Launches “the sPRint”—A Free Weekly Public Relations & Marketing Newsletter
Spry PR Launches “the sPRint”—A Free Weekly Public Relations & Marketing Newsletter

Watch or Listen to Good Marketing with Stephanie, our official podcast:

Good Marketing with Stephanie: An Official Spry PR Podcast
Clearing the Air: Communications in the Age of Information Pollution
Clearing the Air: Communications in the Age of Information Pollution
Radical Transparency: Sustainability Communications in 2026
Radical Transparency: Sustainability Communications in 2026
Marketing’s New Superpower? Systems Thinking.
Marketing’s New Superpower? Systems Thinking.

What Clients Say About Spry PR

  • “We were able to form relationships with potential customers who liked what they heard or read in the articles that the Spry team secured. Spry put us in the right forums and the right discussions with the right people that turned into continued business for PTC.”

    Peacock Tariff Consulting | Supply Chain, Trade & Compliance

  • "Spry PR went above and beyond in providing us with a comprehensive set of tools and insights that have been crucial in shaping our PR strategy. Their approach was proactive and focused on long-term success, which is exactly what we needed."

    Mapp | AI & Technology

  • "Spry PR brings fresh eyes to a very large company that will help us see the trees through the forest. We can get so bogged down with putting out fires that we may not think about the overall strategy."

    Armstrong World Industries | Building & Construction

  • "One of the key lessons we learned was the importance of aligning our PR activities with our overall business goals, ensuring that every initiative is purposeful and contributes to our broader objectives."

    Mapp | AI & Technology

  • "Spry PR offered our clients detailed insights and recommendations, and even pulled in contact information for even more specialized crisis communications pros she was confident could provide the right level of support if things escalated any further. I was able to sleep a little more soundly knowing Stephanie had things covered."

    Poetica Marketing | Marketing & Design

  • "Spry PR's advice has been a game-changer, equipping us with the knowledge and confidence to execute a well-thought-out PR plan that is both effective and efficient."

    Mapp | AI & Technology

  • "The Spry PR team is the perfect extension of any business looking to drive growth with a true marketing partner. Our company is very grateful for Spry’s dedication in supporting our communication/branding/social strategy and being proactive with innovative ways to improve our organization. True white glove partnership on a daily basis."

    Boston SoftDesign | AI & Technology

  • “The visibility was hard-hitting and so much more than I could have ever thought. It took us from dabbling around the edges to doing bylines, podcasts and interviews that demonstrated our depth of knowledge. It wasn't just the quick hits in large national media; it was the in-depth articles that Spry PR was able to secure for us that really showed our differentiator in the market.”

    Peacock Tariff Consulting | Supply Chain, Trade & Compliance

2025 by the Numbers

Spry PR is a small (but mighty) agency with a select group of clients at a time. Here’s a snapshot of the results we delivered for our clients last year.

100+

Earned Media Opportunities

20k+

New Followers & Subscribers

15+

Events, Awards & Speaking Opps

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A Message from Our Founder

Hi there!

If you’re reading this, it means you want to know what I (and my wonderful team at Spry) can do to help you get in front of the right people.

Here’s the truth: Your brand and your reputation are two elements of long-term success that you shouldn’t skimp on.

Brand becomes a lot more tangible when potential customers choose your competitors over you—or don’t even know about you at all.

After learning more about us and our work, I hope you’ll become a brand believer—and choose Spry PR to be your brand and PR partner.

A person holding a blurred camera with a cityscape background

Stephanie Pryor

Founder, Spry PR

Hey, we just met you, and this is crazy, but here’s our contact form—so call us, maybe?