Built to Build
PR for Virginia's Construction Leaders
Richmond-based and construction-fluent, Spry PR helps construction firms protect their reputation, attract the skilled workers they need, and win the trust of every stakeholder that matters.
The Landscape
Why PR Matters More Than Ever for Virginia Construction Companies
Construction now contributes $38 billion to Virginia’s economy—5% of Virginia's total GDP
Virginia added 12,700 construction jobs between August 2024 and August 2025—a 5.8% increase
Richmond is emerging as one of the top secondary commercial real estate markets in the Mid-Atlantic, with major investments underway in Scott's Addition, the Diamond District, and industrial corridors
92% of construction firms nationally are struggling to find qualified workers
Who We Serve
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General Contractors and Specialty Subcontractors
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Commercial and Mixed-Use Developers
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Civil and Infrastructure Firms
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Construction Holding Companies and Regional Builders
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Design-Build Firms
Our Work
What We Do for Construction Clients
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Your reputation is not just what your clients think—it's what your community, employees, investors, and local government officials believe about who you are and how you operate. We help you manage all of it, proactively.
Community relations and neighborhood communication for project sites
Government and regulatory affairs communications
Investor and lender communications
Crisis communications and rapid-response planning
Executive visibility and thought leadership
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The firms that win the talent war in Virginia will be the ones with an attractive story. We help construction companies build an employer brand that can attract the next generation of skilled workers and help them retain the ones they already have.
Employer brand strategy and messaging development
Recruiting-focused media and content campaigns
Trade school and community college partnership communications
Internal communications and employee engagement programs
'Careers in construction' storytelling campaigns
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In a Virginia market growing as fast as ours, the firms that are known win the work. We help construction companies build the brand credibility that can drive RFP wins, partnership conversations, and business development outcomes.
Media relations with Richmond and Virginia business press
Project announcements and milestone communications
Award nominations and industry recognition
Thought leadership placement in trade and local media
Economic development bid and proposal support
Built for Virginia
Spry PR founder and CEO Stephanie Pryor came to Richmond by choice, drawn by the energy of a city with serious momentum and a business community worth being part of. We've been here building the local relationships that make PR work at the ground level: with journalists who cover the region, with civic and business organizations, and with the stakeholders who sit at the intersection of development and community. We don't claim to have been here forever, but we do claim to show up where it matters.
Award-Winning Work in Building & Construction
PRSA Keystone Award — Employee Engagement & Corporate Communications
When Armstrong World Industries—a leader in the manufacture and design of ceilings, walls and exterior facades—needed to elevate its employee engagement and corporate communications strategy, they called Spry PR.
We identified, nominated, and amplified a prestigious Women MAKE Award from the Manufacturing Institute for an AWI plant manager who had helped to save the company over $2 million and divert 3,500 tons of waste annually—and who was the first woman to hold her role at her plant. The coordinated campaign across earned, owned, and shared media reached tens of thousands organically and earned a 2025 PRSA Keystone Award for excellence in PR execution.
Armstrong's VP of Investor Relations & Corporate Communications said it best:
“The manufacturing industry faces a significant skilled workforce shortage, and we recognize that celebrating and rewarding our employees is a critical factor in engagement and retention. These are the people who keep our plants running.”
2025 by the Numbers
Spry PR is a small (but mighty) agency with a select group of clients at a time. Here’s a snapshot of the results we delivered for our clients last year.
100+
Earned Media Opportunities
20k+
New Followers & Subscribers
15+
Events, Awards & Speaking Opps
$5M+
New Revenue Opportunities
Let's Talk About Your Reputation.
Virginia's construction market is moving fast. The firms that invest in how they're perceived—by clients, communities, employees, and the officials who shape what gets built—will have a real advantage over those that don't.
If you're ready to think strategically about your public standing, we'd welcome a conversation. We're based in Richmond and available for online and in-person meetings throughout Central Virginia.