Brand Strategy
Bring your brand to life.
Can you quickly capture buyers with your vision? Can you clearly (and succinctly) explain your brand positioning, values, voice, and audience?
If you’re having trouble answering the questions above, we can help.
Brand strategy, at your service.
Brand strategy is the foundation on which all marketing programs are built. It’s critical that you take the time to nail your business’s branding up front, paving the way for effective marketing campaigns in the future.
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We’ll work to understand where your brand currently stands and what your goals are for the future before we set you on the path to accomplishing them. We’ll do a deep-dive with your team and give you the tools and insights you need to succeed.
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We’ll identify and develop personas representing the different people who will likely be interacting with your brand, to find out what motivates them and more effectively target our messaging.
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LANC Marketing can help you craft your brand positioning and messaging, creating compelling copy and translating it across a variety of channels and deliverables.
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What major goals do you want your brand to achieve? We can help you grow your brand today, and build on that momentum to exceed your goals down the road.
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We’ll create a clear set of rules based on your brand that everyone at your organization can follow, helping you maintain a cohesive brand look and feel. Brand guidelines typically include design elements like fonts and colors, as well as messaging decisions on tone of voice and positioning.
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We’ll continue working with you to maintain your brand and bring it to life across your multi-channel marketing strategies, stewarding the brand as it evolves.
Levels of service
Not sure how much support you need to achieve your brand, strategic comms, or PR goals?
Consulting / Fractional
Get 1:1 counsel and strategy roadmap from LANC’s founder and CEO, Stephanie Pryor.
Consulting and fractional leadership are good options for clients with a robust internal marketing function but who need a fresh perspective, or for clients with a very small marketing function and limited budget who need help getting started.
Agency of Record
Work with LANC as your full-service brand, communications, and PR agency.
The AOR package is a smart investment if you have limited internal communications or marketing support; you want to build a brand marketing, PR, or thought leadership program; or you need support on strategic initiatives that exceed your internal team’s bandwidth.
Projects
Get a combination of brand, PR, and integrated communication services on a per-project basis.
Single campaigns are a great option if you have a specific company, product, or IP milestone that you want to promote widely. Examples include product launches, publishing original research, or going through an IPO.
Have questions or want to find out if our brand strategy services are right for you?
Fill out the form here and someone from our team will get back to you as soon as possible.
Brand Strategy FAQs
Have questions about what it’s like partnering with LANC on brand strategy services?
Here are some of our most frequently asked questions:
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Our brand strategy services include an initial brand audit and consult, persona development, the creation of brand positioning and messaging, short- and long-term growth strategy planning, implementation of brand guidelines, and ongoing brand management. If you’re wondering if a particular service falls within any of these categories, just reach out to us! We’d love to chat.
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Any business can benefit from taking a closer look at their brand. Whether you’re a start-up or an established company, brand audits can be a helpful way to assess any potential issues before they arise, and evolve with your audience and environment.